Spec Property approached SSS to name, promote and webify their development in Wilson St South Yarra. As stylish, urban look and feel pitched at the eager young thing on the move, looking for an innercity lifestyle right in the middle of the action, we created a brand that personified the area. Distinctly cool, we designed the mark, shot the mages and built the site. We created a gatefold vinyl record style booklet that embodied the innercity chic. Lush, grunge, dark, brooding. Hot. Like cakes. And that is how it sold.