Matthew Flinders Girls Secondary College


In a highly competitive educational market in Geelong, MFGS needed to not only re-think their brand, but ensure staff, students and parents all came along for the ride.

Utilizing a successful, proven process involving stakeholder interviews, workshops and focus groups to unearth brand truths, forge brand pillars and unleash brand potential, SSS was able to show an excited client that, contrary to the client’s original beliefs, all stakeholders were keen to go boldly where the school had never been before.