Helen’s Hill needed to create a new look for their sparkling wine. They wanted it to embody the work in, and of, the vineyard in the development of the wine. And to leap off the shelf. We named it, we created a unique design, we shot and created the image, developed the tone of voice for the copy and have positioned it as fresh, vibrant, quality sparkling, that reflects the wine in the bottle – a relaxed celebration of life – En Vie – or is it Envy?
Result: They love it. Distributors & retailers love it. Target audience is looking, reacting, purchasing. All good.